Merchants selling some particular models can be located by clicking on the individual listing. If a search is generic the list of results will be shown with ratings only where applicable. If it is more-specific, including brand, color or model the Product Ratings will be aggregated from reviews you and you only have collected for that product, be it through Google Customer Reviews, on your own site, or with a third-party review partner. We talk here about GTINs, Brand, MPN or product URLs. It happens because of globally used unique product identifiers. Reviews for the product are gathered and combined by algorithms from multiple retailers, marketplaces and third-party review sites. Shoppers are more likely to check out the ones that have this social proof than the ones without it. In reality, not every product shown will have a rating below it, because merchants need to take action in order to make that happen.Īs you can see, only two of the many shoes listed actually have a rating.
What is more important, from there you can also check the list of merchants bidding on the item, along with information such as pricing, offers, and Seller Ratings. From this more insightful spot, you have access to full ratings and reviews left by customers.
When you click on a Product Rating you are taken to a more in-depth product page. Occasionally, they are also shown in organic search results. Here, the reviews are related only to a product but not to the seller. The rating range is 1 to 5 and it gives a general overview of the product’s performance. If you’ve ever used Google Shopping personally, you’re probably familiar with the 5-star rating system. Google Product Ratings let shoppers see how past buyers have rated an individual product.
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